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5 Top Reasons Your Internet Marketing Isn’t Working
…and What You Can Do About It
…and What You Can Do About It
The biggest complaint we hear from professionals is that their website and
ezine don't do anything to bring them new business.
Do you know why?
No findability! Your ideal client may be looking for someone exactly like you
and your business. But when they type keywords into Google or Yahoo,
you don’t show up until the 3rd or 4th page.
Over 50% of U.S. businesses aren’t even on the web. And of those that
are, very few come up on the first pages when prospects do a search for
that business product.
If you are a small business owner, service professional or entrepreneur,
you know you “should be on the Web.” With over 1 billion Internet users
world-wide and growing every day, you can’t afford NOT to be on the
Internet. You also know by now that a brochure-type website is not going to
do the trick.
Have you figured out why your Internet marketing isn’t working like it
should? Here are the most common reasons we find from an informal
survey of business professionals.
5 Top Reasons Your Internet Marketing Isn’t Working
1. You have a blog, or website, or a newsletter but they don’t bring in new
clients or revenues; readers don’t take action. Either it isn’t clear what you
want them to do, or you don’t provide a simple way for them to get
something for free in exchange for their email address.
2. You have to wait for your web designer to respond each time you want to
update your site. You don’t have the skills to do this yourself and feel like
you are being held hostage by the web guy (or gal).
3. You love your business and want to spend time with your clients and
customers doing what you do best; instead you spend too much time
keeping a database and following up with leads; your marketing isn’t
automated.
4. You have a great product and a good business model, but your site
doesn’t get enough traffic. You know you need links back to your site in
order to rank better with the search engines, but don’t know how to
generate these.
5. You have a vision to double or triple your revenues in the next year or
so, but you don’t have a funnel of products or services to reach your goals.
Either you are selling services, and don’t have any information products
people can start with; or, you sell products, and don’t have low price or free
information products people can try first.
If you are like most professionals, when it comes to your Internet marketing
you are tired of so-called experts who tell you what you should be doing.
Most gurus don’t actually help you implement the steps required to set up
and use the tools you need; you know what you should be doing, but you
don’t have an organized plan for breaking things down into do-able steps.
Here’s some good news...
You don’t need a big budget, a “geek” on staff, or any computer
programming knowledge. You can get on the Web with no experience or
special tech skills. Why? Because there are many new tools that make
Internet marketing easy for everyone. Around 2004 things became really
easy for the average business person to have a strong Internet presence
that really works.
If you can write and send an email you have what it takes to bring in new
clients and new money. Yet most professionals and small business owners
get lost in a sea of Information overload when it comes time to put their
business online.
5 Simple Tools That Make a World of Difference
If your Internet marketing isn’t working, you may not have these simple
online tools in place, and optimized for growing your business:
1. A database marketing system
2. A blog so prospects can easily find you on the Web
3. A newsletter and autoresponders so you stay in touch with potential
clients
4. Press releases and articles using your keywords submitted to PR and
article directories
5. Products and services for free or low fee so prospects can get to know
and trust you
These are important foundation pieces for leveraging the Internet to grow
your business. If you don’t have them, you will spend unnecessary time and
energy for nothing. If you do have them, you need to use them properly. All
five work together to automate your Internet marketing tasks.
If you notice, a website isn’t even on this list. If you already have a site, it
needs to be integrated with your marketing plan; if you don’t have one yet,
start with a blog; you will find you will get better traffic and results faster.
The good news is that simple online tools exist to make Internet marketing
accessible and effective for the average business person.
The bad news is that very few professionals take the time to learn how to
make their Internet marketing easy, automated, inexpensive, and
organized. Those that do grow their businesses exponentially and thrive.
For more leading edge marketing tips you can subscribe to Savvy eBiz Tips
at http://www.savvyebiztips.com. To learn more about using blogs, carts and
other tools, go to http://www.blogsquad.biz. Patsi Krakoff, Psy. D., is former
psychologist, a writer and Internet specialist with over 7 years experience
marketing online. Denise Wakeman is an Internet marketing expert with
over 11 years online experience. Together they work as The Blog Squadtm
to help professionals leverage the Internet to attract, sell and profit.
This article is free for republishing
Source: http://www.articlealley.com
ezine don't do anything to bring them new business.
Do you know why?
No findability! Your ideal client may be looking for someone exactly like you
and your business. But when they type keywords into Google or Yahoo,
you don’t show up until the 3rd or 4th page.
Over 50% of U.S. businesses aren’t even on the web. And of those that
are, very few come up on the first pages when prospects do a search for
that business product.
If you are a small business owner, service professional or entrepreneur,
you know you “should be on the Web.” With over 1 billion Internet users
world-wide and growing every day, you can’t afford NOT to be on the
Internet. You also know by now that a brochure-type website is not going to
do the trick.
Have you figured out why your Internet marketing isn’t working like it
should? Here are the most common reasons we find from an informal
survey of business professionals.
5 Top Reasons Your Internet Marketing Isn’t Working
1. You have a blog, or website, or a newsletter but they don’t bring in new
clients or revenues; readers don’t take action. Either it isn’t clear what you
want them to do, or you don’t provide a simple way for them to get
something for free in exchange for their email address.
2. You have to wait for your web designer to respond each time you want to
update your site. You don’t have the skills to do this yourself and feel like
you are being held hostage by the web guy (or gal).
3. You love your business and want to spend time with your clients and
customers doing what you do best; instead you spend too much time
keeping a database and following up with leads; your marketing isn’t
automated.
4. You have a great product and a good business model, but your site
doesn’t get enough traffic. You know you need links back to your site in
order to rank better with the search engines, but don’t know how to
generate these.
5. You have a vision to double or triple your revenues in the next year or
so, but you don’t have a funnel of products or services to reach your goals.
Either you are selling services, and don’t have any information products
people can start with; or, you sell products, and don’t have low price or free
information products people can try first.
If you are like most professionals, when it comes to your Internet marketing
you are tired of so-called experts who tell you what you should be doing.
Most gurus don’t actually help you implement the steps required to set up
and use the tools you need; you know what you should be doing, but you
don’t have an organized plan for breaking things down into do-able steps.
Here’s some good news...
You don’t need a big budget, a “geek” on staff, or any computer
programming knowledge. You can get on the Web with no experience or
special tech skills. Why? Because there are many new tools that make
Internet marketing easy for everyone. Around 2004 things became really
easy for the average business person to have a strong Internet presence
that really works.
If you can write and send an email you have what it takes to bring in new
clients and new money. Yet most professionals and small business owners
get lost in a sea of Information overload when it comes time to put their
business online.
5 Simple Tools That Make a World of Difference
If your Internet marketing isn’t working, you may not have these simple
online tools in place, and optimized for growing your business:
1. A database marketing system
2. A blog so prospects can easily find you on the Web
3. A newsletter and autoresponders so you stay in touch with potential
clients
4. Press releases and articles using your keywords submitted to PR and
article directories
5. Products and services for free or low fee so prospects can get to know
and trust you
These are important foundation pieces for leveraging the Internet to grow
your business. If you don’t have them, you will spend unnecessary time and
energy for nothing. If you do have them, you need to use them properly. All
five work together to automate your Internet marketing tasks.
If you notice, a website isn’t even on this list. If you already have a site, it
needs to be integrated with your marketing plan; if you don’t have one yet,
start with a blog; you will find you will get better traffic and results faster.
The good news is that simple online tools exist to make Internet marketing
accessible and effective for the average business person.
The bad news is that very few professionals take the time to learn how to
make their Internet marketing easy, automated, inexpensive, and
organized. Those that do grow their businesses exponentially and thrive.
For more leading edge marketing tips you can subscribe to Savvy eBiz Tips
at http://www.savvyebiztips.com. To learn more about using blogs, carts and
other tools, go to http://www.blogsquad.biz. Patsi Krakoff, Psy. D., is former
psychologist, a writer and Internet specialist with over 7 years experience
marketing online. Denise Wakeman is an Internet marketing expert with
over 11 years online experience. Together they work as The Blog Squadtm
to help professionals leverage the Internet to attract, sell and profit.
This article is free for republishing
Source: http://www.articlealley.com
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