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Human beings like to “name” things, babies, horses, homes, places, nations, continents,
businesses, learning institutions, vehicles, and now web sites. As far as the internet is concerned
a domain name is the core identity of a website.

A domain name for any website is its address and it is by suing the domain name that users find
what they are looking for on the World Wide Web. And since websites are in the primary business
of attracting surfers it is the selection of a domain name that could make or break your business.

So, here are a few thoughts:

 A domain name that is short and has great recall will be most successful. Unless surfers on the
net remember your domain name or bookmark it they are unlikely to return or recommend your
website to others.

 Even if you do have an innovative domain name like “ cosmetics.com” you need to consider
registering other names like “ sunblock.com; blush.com; lotions.com; perfectcomplexion.com and
so on” The purpose is that any potential customer looking for any cosmetics or information on
cosmetics must be led to your site irrespective of what they type into a search engine browser.

 And it is important to think beyond.com. consider options like .net, .org, and so on.

 Weigh the pros and cons of using hyphens in a domain name. Hyphens are advantageous with
search engines but people tend to forget them.

 Ensure that the domain name you choose does not infringe any trademarks or copyrights.

 Be sure to register your domain name and take all steps to protect your property and rights.

 A domain name is your identity or “company” name on the net. So you must choose wisely if you
intend your world wide business to be a success.

 Use keywords that pertain to your business or website in the domain name. And be sure to
cover all bases.

 Weigh the pros and cons of choosing a country specific domain over a universal one. A dot com
is universal while a dot co.uk is country specific. Here you need to study your business plan
carefully and think about future growth potential.

 Cover your basis legally and consider registration and copyright infringement.

When choosing a domain name think: profits, search engine optimization, human recall, and
relevance. In the World Wide Web it is traffic that will drive your business and what drives traffic is
easy accessibility.

In the cyber world what can make or break a business is a domain name so choose with care and
you will be tension free.

Aaron Brooks is a freelance writer for
http://www.1866webhosting.com , the premier website to find
Web Hosting including topics on web hosting provider, cheap web hosting, business web hosting,
web hosting company, small business web hosting, business web site hosting, web hosting
solution and more. He also freelances for Free Software Downloads Site
http://www.
1888softwaredownloads.com


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The Mechanics of a Domain Name
By
Aaron Brooks